Why You Should Never Rely on Your Phone to Capture the Right Color

Have you ever compared the same image between two phones? Some screens look clearer and brighter than others. Sunsets seem more vibrant on our phone than in person. With the constant innovations to mobile technology, we are beginning to see how advanced our phone and tablet screens can be. However, with the variety of brands and screens, we all see and experience different colors.

With screens that have Liquid Retina, Super Retina and everything in between, we are able to see so much more detail in the pictures we take and images we see. Despite this, comparing a picture of a wall to the wall itself can look drastically different. With the different displays and colors, how do we communicate what we see?

 

Take the following picture for example. You can see how our phones display a landscape differently.

 

If you wish to show someone a sunset or landscape, it does not matter if the sunset is the right shade of orange you see. You simply wish to show the beautiful sunset. This changes when you snap a picture of your wall for touch up. Comparing colors to the screen and eventually, your wall will result in a terrible match.

For some businesses,  this can be frustrating. Trying to communicate color across devices and around the world can result in products that do not match.

 

Inconsistent Displays creates a lack of color communication equaling higher costs. 

Let’s pretend that a popular clothing company wants to release a new line of t-shirts.

• A stylist or designer gets inspired when they see the perfect color orange on. They snap a picture — how else are they supposed to capture that color in the moment?
  
• The designer uses this image as inspiration and sends it to the manufacturer to reference. However, the color they see on their screen could be drastically different.

 

Or perhaps you are a home designer. A customer wishes to style their home around the color of their couch. Since you can’t carry the couch around to match, you snap a picture. Once you are in the store you realize the brightness on your phone makes the color look brighter. After trying your best to match the various paints and fabrics you return only to realize you were a few shades off. Resulting in non coordinating colors within your customer’s home.

 

This is why instrumentation to read and see a true color is paramount. When we can’t trust our eyes nor our screen, we can depend on spectrophotometers to scan and share the data we need.

 

 With the Spectro 1, you can depend on accurate color data that can be communicated globally across various devices. Instead of relying upon the display accuracy of various mobile devices, the color data speaks for itself. Spectro 1 finds and provides a common color language that can be used as the standard for communicating color needs from location to location.

This technology allows the designer to scan the color he wishes to use and virtually share the data with the manufacturer instantly. The manufacturer now has the tools to compare the samples to the designer’s desired color. They can both trust that the Spectro 1 saves the color in a reflectance curve that can be shared virtually. Color Communication through the Spectro 1 surpasses boundaries and languages. High-quality color communication can yield high-quality products.